Abbie Schiller’s media and social influence began at thirteen, when she took it upon herself to reach out to an advertiser in Seventeen Magazine to inform them their ad needed to be, in her own words, “tweaked.”
Fast-forward to a successful career in PR and Brand Strategy while living in New York, she became a motivating force in helping companies find a stronger voice.
Then she became a mommy; a working mommy.
And like most mommies who need a moment to decompress after a long day at the office, she would sometimes count on cartoons and the good ole tele to do the trick. It didn’t take long for her to notice though, that unlike the good ole days and the soothing sounds of “Mr Rogers”, the content her daughter was viewing on today’s television channels made her increasingly hyper and restless.
“I longed for kinder, gentler content that focused more on the social and emotional and less on the frenetic reciting of A-B-C’s and 1-2-3’s
Compelled to create calming DVDs with healthy messages and positive role models, she left the day job, wrote a script and reached out to high school friend, Samantha Kurtzman-Counter, who produced and directed TV shows. Together, they formed “The Mother Company”, an online community with expert advice on today’s parenting issues, and launched an award-winning series of DVDs, books and plush toys, called “Ruby’s Studio”
It was time to redefine screen time!
The Mother Company has grown into a highly successful, well respected business featured in major media outlets such as MSNBC, Parents, Forbes, People and of course, Working Mother! They continue to offer helpful solutions and expert resources to everyday challenges for both kids and parents, while also recognizing and exploring the social and emotional issues that families struggle with in today’s world.
“We cover topics that are sometimes taboo in traditional kids’ media (like dealing with divorce, death or even sexual predators).”
So today we take the time to say THANK YOU Abbie Schiller for “tweaking” our children’s screen time, for finding a stronger, more inspiring voice committed to raising a generation of kind, compassionate, considerate kids.